The Masses, in Close Collaboration With Momentum Solutions, is A Platform That Provides User Generated Content (UGC) For Ad Campaigns During COVID 19 Outbreak

The Masses, a customized User Generated Content platform, along with Momentum Solutions, have been collaborating with various big brands on new UGC campaigns.

These are commercials that are specifically designed for Brands and Ad Agencies, providing a more authentic feeling and look, and an insight into the challenges facing Americans today. The perfect solution for brands and ad agencies whose productions have been shut down due to the COVID-19 crisis. An opportunity to continue creating relevant content, safely; a much needed resource for production while Americans are shut in their homes and film sets are shut down.

Bettina Abascal, Brand Specialist and Founder of Momentum Solutions, explains: “We leverage our UGC platform to source immediate and real content filmed by real people, safely in their homes. We source relevant and immediate consumer generated content instead of simply scouring the internet for existing footage by users. We can use our proven User Generated Content Strategy to direct people remotely and get the content you need in mere hours.”

Even with shutdowns and lockdowns all around the country, and now more than ever, brands should continue communicating with their consumers, even if just to encourage or send positive messages. With User Generated Content, brands can do just that – using real footage and real people in their ads. An unprecedented opportunity to think outside the box creatively and document what people are going through locally and globally. Using UGC by remote direction, this crisis solution is a unique approach to a never before seen global issue.

Professionals who need help with safely creating authentic and relevant content during these trying times are invited to review the case study online or download the full case study directly:

Now you know. No matter where we are, we can still be connected.

It might seem hard to continue communicating with consumers through these difficult times, but for us, it’s just an opportunity to think outside the box.

Take a look at this Verizon ad created completely with User Generated Content. Heartwarming and emotional, nothing helps communicate better than real people.