AS AGENCIES FACE NEW CHALLENGES, WE HAVE EVOLVED INTO A SOLUTIONS-DRIVEN PARTNER.
A mysterious and magical mail slot gives random New Yorkers the chance to instantly deliver a Hallmark card and light up someone’s holiday.
Realize Your Marketing Goals With Activation Marketing
There are many different goals a brand can have for its marketing: a larger audience, increased sales, superior customer lifetime value and many others. However, the constant question is how to motivate those consumer actions. That is where brand activation from Momentum Solutions comes into play. This innovative approach to marketing is entirely focused on encouraging action and realizing tangible goals.
What It Means To Activate Your Brand
Many forms of marketing focus on making your brand more visible. However, the exact benefit of this can be hard to track. Activation marketing is focused on inspiring action through brand engagement. At Momentum Solutions, we strive to make those engagements longer lasting and more meaningful. The results are measurable and impactful.
People experience the world through their senses. Most marketing efforts are woefully inadequate at engaging people as they only rely on sight and sound at the most. More interactive consumer promotions, experiential marketing events, sampling campaigns and more can foster memories which lead to meaningful results.
We placed a 10-foot tall boombox on Pier 17 in Manhattan and waited for unsuspecting people to plug it in.
Focusing on Alignment
The key to effective brand marketing is understanding the audience. We use research and testing to gain insight into what motivates your customers. We then align our brand activation strategy with your audience’s values to better engage them.
The result of this alignment is the deeper, more authentic connections you are seeking. In turn, these connections drive measurable results for your brand. We know that return on investment is important to you with all your marketing activities. That is why we emphasize inspiring meaningful action rather than just increasing visibility.
STUNTS AND EVENT PRODUCTION
Hallmark
In this stunt they created with Hallmark, they bring people’s messages to life in the middle of New York City.
ZeroFractal
ZeroFractal has 20 years of experience putting on traveling and local productions for brands and agencies. They handle the coordination, staffing, training, technology experiences within the events. Soup to Nuts production.
OUR SERVICES
TECHNOLOGY INNOVATION
Our production partner’s capabilities run the gamut from live-action production to disruptive technology Ideators.
